From farm to (fridge) to fork! This is how the modern shopper’s food chain typically looks like in 2017!

When there’s nothing in the fridge it’s time to toss out that diet and order in, and let’s face it, no one orders healthy food…. It shouldn’t be that hard to keep to a diet just because it’s raining outside, and it doesn’t have to be; so let’s embrace frozen foods, shall we?
People normally associated frozen foods with unhealthy fried indulgences, but companies like Cambay Tiger are transforming the definition of frozen foods to simply mean good-quality, nutritious food that can be preserved and cooked whenever you wish to do so.
The good thing about having your fridge stocked up with frozen foods is that you’ll never be caught in a situation where just because you don’t have fresh groceries (because it’s raining), you are forced to give up on your diet.t. If you have put in effort into clean eating, a bit of rain should not be able to stop that. Furthermore, there’s nothing better than effortless cooking. When you have pre-marinated perfectly preserved prawns lying in your fridge, why would you ever think of ordering in?!
Prawns aren’t easily available in monsoons, or rather, caught prawns aren’t easily available in the monsoons. The rise in aquaculture nullifies this conundrum. Fish and other seafood that are farmed, are rich in essential nutrients since they are grown in an environment that replicates the natural one, only heightening the nutrient value of such seafood produce.
Thus, monsoons are the perfect time to try out frozen farmed seafood produce, since the alternative, caught fish, is either not available or has several health concerns associated with the same. Cambay Tiger is one such company that is providing impetus to a shift in fish consumption from caught to farmed. Their frozen food products offer several healthy variants, apart from the more indulgent versions, so consumers can maintain their diets without compromising on the nutrition value they are seeking.
The good thing about frozen foods is their all-year-round nature. Fish especially is a product that forms a primary part of the diet of a large fraction of the population in India, particularly in coastal regions. In our country, capturing fish during the monsoon months is illegal, as an effort in sustainability given that this is the breeding season of fish. However this would mean that the diet of several sects in India is upset owing to this law, unless consumers embrace frozen foods and eat fish that are farmed as opposed to caught.
With a fast paced, ever rising development in science and technology, mind-sets are changing, albeit not as quickly. Frozen foods are generally considered unhealthy, but the fact is that the idea of ‘putting it in the fridge’ to make it last longer has been around for quite a while; and frozen foods are simply an extension of that. Cooking no longer is a primal activity, then why must the fish we eat be caught from the sea? Frozen seafood, sourced from farms as opposed to the sea, can be equally tasty, with the added bonus of not being as smelly as the fish we source directly from the sea!